In the digital world in which we live today the public is presented with an overwhelming quantity of information, much of which is unscientific. STEM professionals seeking to navigate this information space need new strategies for breaking out from the pack and targeting new audiences. This webinar is brought to you by the iAMResponsible project, a nationwide team of researchers and extension experts working to develop and deliver effective outreach on antimicrobial resistance for diverse audiences, from the farm and pharma to family. In this webinar we will apply the lessons learned from antimicrobial resistance and health communications to more science communication challenges. We’ll be joined by a panel of communication experts discussing how the public forms their perceptions of science and health information, the kind of information sources they trust and seek out, and how socioeconomic and cultural differences impact audience engagement with scientific information.